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Webinar: TikTok 2.0

December 29, 2023

With over 164 million monthly active users in the U.S. alone, over 859 billion monthly video views, and an average of 1.4 hours spent in-app per day, marketers can no longer ignore the fact that TikTok is the fastest growing entertainment platform of all time1. As the platform continues to grow, there is a strong opportunity for insurance agents to grow their presence on the platform and establish themselves as thought leaders in the industry. Due to its advanced algorithm and search features, TikTok encourages the growth of niche communities, a space that is currently being underutilized by insurance agents.

In the webinar we discuss common misconceptions about TikTok, starting with the perception that TikTok is strictly for children within Gen Z. The reality is that 31% of users are ages 25-34, and 21% are ages 35-44, both being prime age groups for purchasing various types of insurance. Insurance actually remains top-of-mind for TikTok users, with 78% agreeing that having insurance is necessary. 36% of users also say that they plan to purchase a new insurance product in the next six months, however, only 41% believe it’s easy to purchase2.

Agents who adopt TikTok as part of their social media marketing strategy will be putting themselves at an advantage to increase their brand awareness while being both educational and approachable to a new audience segment. Learn everything you need to know about getting started on TikTok as you think about continuing to meet your customers where they are in our latest social media webinar.

Key TikTok benefits

  • Reach a new audience of potential customers
  • Test into creative, innovative marketing tactics
  • Showcase your brand personality
  • Present yourself as an expert in your industry
  • Advertise

View the webinar

Follow Nationwide on TikTok

Duration: 42 minutes

Date aired: 8/24/2023

Webinar speaker: Marcelle Allen, Specialist, Social Media


  • 1

    TikTok 101, Sam Chapman, Provided August 10, 2023.

  • 2

    TikTok Marketing Science US Custom Insurance Advertising Survey via Suzy, August 2022.