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Help clients protect what matters most to them during Life Insurance Awareness Month

September 8, 2022

September is Life Insurance Awareness Month, so it’s a great time to talk with your clients about the many ways life insurance can help them protect the financial future of their loved ones.

Though getting the conversation started may seem challenging, talking about life insurance now can pay off. But what are the best practices for having this conversation with your clients?

Because many people overestimate the cost of life insurance, dispelling these myths — either in general or by running a quote — could be a great place to start. You can also educate your clients on ways life insurance can meet a number of future planning needs, such as critical illness coverage, in addition to offering a death benefit.

To further help with these conversations, we’ve created a Life Insurance Awareness Month resource guide that you can use with your clients.

View the resource guide

In the guide you’ll find answers to clients’ common questions such as “How much life insurance do I need?” and “How do I prepare for a life insurance exam?” You’ll also discover resources to help your business, such as information on Nationwide® Intelligent Underwriting and talking points for popular client objections.

We hope that you find this guide helpful as you continue to protect people, businesses and futures with extraordinary care.



    All protections and guarantees are subject to the claims-paying ability of the issuing insurance company.

    Be sure to choose a product that meets long-term life insurance needs, especially if personal situations change — for example, marriage, birth of a child or job promotion. Weigh the costs of the policy and understand that life insurance has fees and charges that vary with sex, health, age and tobacco use. Riders that customize a policy to fit individual needs usually carry an additional charge.

    Products are issued by Nationwide Life Insurance Company or Nationwide Life and Annuity Insurance Company, Columbus, Ohio.

    Nationwide, Nationwide Financial Network, Nationwide is on your side, the Nationwide N and Eagle and On Your Side are service marks of Nationwide Mutual Insurance Company. © 2022 Nationwide
    NFM-20128AO.1 (09/21)