Agriculture

Commercial agribusiness, farm and ranch insights to help you protect what’s next for your agency and your customers. Get specialized coverage on economic trends, insurance coverages, community building and innovative technology to help you grow.

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Agriculture

2025 global agribusiness trends

The agribusiness sector faces a multitude of challenges that could impact its performance. These challenges include increasing weather risk, volatile prices for agricultural products and high input costs.

Agriculture

The future of insurance: Embracing tech without losing the human touch

June 12, 2025

Farm insurance is fundamentally a people-focused industry, built on trust, strong relationships and deep local expertise. The most successful agencies of the future will be those that not only recognize this reality but also embrace technology in a way that enhances, rather than undermines, the unique qualities that define an exceptional farm insurance agent.

Agriculture

The benefits of agricultural technology for farms

May 12, 2025

Farming has evolved from traditional methods to cutting-edge, data-driven tools that make a real difference in everyday operations. Agricultural technology—or agtech—not only transforms how farms operate but also brings new opportunities and challenges to address when it comes to protecting them.

Agriculture

Mitigating drought risk in agriculture through automated water management solutions

January 2, 2025

Agriculture uses approximately 70% of the world's fresh water, yet significant inefficiencies exist. It’s estimated that a mere 10 - 20% of the water provided to many crops is transpired back into the air. As drought contributes to the growing number of natural disasters, the resulting threats to crop yields highlight the need for innovative solutions that enable farmers to make the most of their water.

Agriculture

How to address changes in ATV usage with the right insurance protection

August 8, 2024

As the ATV/UTV industry continues to evolve, it's crucial for farm insurance agents to stay informed. Awareness of changing usage trends can enable you to ask the right questions to determine the right policies and endorsements for your customers who operate ATV/UTVs.

Agriculture

Five reasons to consider selling farm insurance

August 2, 2024

The nature of farming and ranching can often be unpredictable. With the proper protection from knowledgeable agents, farmers and ranchers can operate with confidence. Understanding the nuances of farming is vital for independent agents looking to serve clients in this sector but can be an incredibly rewarding experience – both financially and personally.

Agriculture

What is Cosmetic Loss Exclusion? A guide for farm insurance agents

July 29, 2024

Understanding the nuances of farm insurance coverage is essential to providing the best service to your customers. One aspect that often raises questions is Cosmetic Loss Exclusion (CLE). This article will define CLE, explore current industry trends and offer actionable tips to help your farm customers better understand their coverage.