Diverse Markets

Explore content to help keep you educated, empathetic and aware of the needs of a variety of client demographics.

Diverse Markets

Life Insurance for Millennials

It’s essential to include millennials in your life insurance marketing strategy. Learn how to convey the value of a life insurance policy to millennials.

Diverse Markets

The Importance of Life Insurance for LGBTQ+ Families

August 30, 2023

Life insurance provides critical financial protection for clients, but planning for the loss of a loved one can be a sensitive topic for many individuals. This can be especially true for the LGBTQ+ community with 62% reporting they’ve faced financial challenges because of their gender identity and/or sexual orientation.1

Diverse Markets

Video: Black History Maker Raquel Tilman

May 8, 2023

Nationwide’s Black History Makers YouTube series highlights business owners and their positive impact to future generations.

Diverse Markets

Celebrating women in the insurance industry

March 8, 2023

Women’s History Month is an important time to recognize and celebrate women’s contributions to history, culture, and society. For the insurance industry, it’s important to recognize the opportunity for more diversity. Learn from women in the industry as they reflect on their career and the industry.

Diverse Markets

Black consumers: a growing, strong opportunity

February 3, 2023

Black consumers represent the third largest consumer group in the U.S. and their buying power continues to grow. Learn more about opportunities to serve this community.

Diverse Markets

LGBTQ+ consumers: a business growth opportunity

January 4, 2023

The LGBTQ+ community represents approximately 18 million consumers and continues to grow, representing an opportunity for new and expanded client relationships.

Diverse Markets

From pronouns to planning: Special considerations for LGBTQ+ clients

May 31, 2022

Despite progress towards equality, discrimination remains a reality for LGBTQ+ individuals. Learn about planning considerations and a guide to sharing and using correct pronouns.