Diverse Markets

Explore content to help keep you educated, empathetic and aware of the needs of a variety of client demographics.

Diverse Markets

Video: Black History Maker Raquel Tilman

Nationwide’s Black History Makers YouTube series highlights business owners and their positive impact to future generations.

Diverse Markets

Celebrating women in the insurance industry

March 8, 2023

Women’s History Month is an important time to recognize and celebrate women’s contributions to history, culture, and society. For the insurance industry, it’s important to recognize the opportunity for more diversity. Learn from women in the industry as they reflect on their career and the industry.

Diverse Markets

Black consumers: a growing, strong opportunity

February 3, 2023

Black consumers represent the third largest consumer group in the U.S. and their buying power continues to grow. Learn more about opportunities to serve this community.

Diverse Markets

LGBTQ+ consumers: a business growth opportunity

January 4, 2023

The LGBTQ+ community represents approximately 18 million consumers and continues to grow, representing an opportunity for new and expanded client relationships.

Diverse Markets

From pronouns to planning: Special considerations for LGBTQ+ clients

May 31, 2022

Despite progress towards equality, discrimination remains a reality for LGBTQ+ individuals. Learn about planning considerations and a guide to sharing and using correct pronouns.

Diverse Markets

Using social media to better connect with Hispanic consumers

April 18, 2022

Social media is a great tool for building on your current efforts or for getting the ball rolling to develop relationships with Hispanic consumers.

Diverse Markets

Authenticity can help hire and retain diverse talent

February 17, 2022

Hiring and retaining diverse talent is an important part of connecting with new customers and studies reinforce compelling business reasons to build diversity including innovation and target market growth.