Webinar: Creating a social media strategy

In today’s digital environment, customers are turning to social media to learn about insurance, and insurance agents more than ever before. Having a solidified social media presence for your agency is key to making a strong first impression with new customers, maintaining trust with current customers. Hear from the Nationwide Social Media Team about how building and implementing a social media strategy can help you grow your brand and connect with your customers. We’ll discuss:

• Why you need a social media strategy
• How to select goals and measurement
• Narrowing down your audience
• Steps to creating a content calendar
• How to track content performance

View the webinar

Duration: 42 minutes

Date aired: 7/20/2023

Webinar speaker: Marcelle Allen, Specialist, Social Media