Learn Effective Ways to Create Short-Form Videos for Your Digital Marketing Campaigns

Short-form videos are an effective way to capture your audience’s attention. According to research, viewers retain 95% of a message watched on video, compared to only 10% when read in text¹. Short-form videos instantly capture the viewer’s attention. In a world where people scroll through their social media feeds at lightning speed, these bite-sized videos can help you stand out. They are easy to consume, create, share, and measure. They can provide valuable insights into your audience’s behavior and preferences. You can track metrics such as views, likes, comments, shares, and conversions to see how your videos perform and impact your business.

Why Short-Form Videos?

Short-form videos have several advantages over longer videos. Here are some of them:

• Easy to consume: Sixty-six percent of viewers will watch the entirety of a video if it’s less than 60 seconds long². Most people consume content on their smartphones, and short-form videos are perfect for these small screens. Whether your audience is waiting for coffee or commuting, they can easily watch your video without missing a beat. Convenience is key!
• Easy to create: No extensive production time, equipment, or budget is needed. You can produce engaging and professional-looking videos with just your smartphone, a basic editing app, and a dash of creativity.
• Easy to share: These can be easily shared on social media platforms, where they can reach a large and diverse audience. They can also be embedded on your website, blog, or email newsletter to increase your online presence and traffic.
• Easy to measure: Short-form videos can provide valuable insights into your audience’s behavior and preferences. You can track metrics such as views, likes, comments, shares, and conversions to see how your videos perform and impact your business.

How to Create Short-Form Videos for Your Insurance Business?

Now that you know the benefits of short-form videos, you might be wondering how to create them for your insurance business. Here are some tips and ideas to help you get started:

• Define your goals and audience. Before you create your videos, decide your purpose and who you want to reach. Do you want to educate, raise awareness, or persuade your audience? Do you want to target existing customers, prospects, or referrals? Do you want to focus on a specific niche, demographic, or location?
• Choose your platform and format: Depending on your goals and audience, you need to choose the best platform and format for your videos. For example, you might want to use LinkedIn to reach a professional and mature audience. You also need to choose the best format for your videos, such as testimonials, interviews, tips, stories, or demonstrations.
• Create your content and style: Once you have your platform and format, you must create your video content and style. Your content must be relevant, valuable, and engaging for your audience, and your style must be consistent, authentic, and appealing. You must use a catchy title, a clear and concise script, a strong call to action, and a professional voice and appearance.
• Publish and promote your videos: After creating them, you must publish them on your chosen platform and other channels. You may want to optimize your videos for search engines, using keywords, hashtags, captions, and descriptions. To increase your reach and visibility, you need to promote your videos on your website, blog, email newsletter, and other social media platforms.
• Analyze and improve your videos: Finally, you need to analyze and improve your videos based on the feedback and results you get. You need to monitor your metrics, such as views, likes, comments, shares, and conversions, to see how your videos perform and impact your business. You also need to listen to your audience and respond to their questions, suggestions, and complaints. You need to test different variables, such as length, frequency, timing, and content, to see what works best for your videos.

Short-form videos are a powerful and versatile tool for digital marketing, especially for insurance agents who want to connect and communicate with their customers and prospects. Following these tips and ideas, you can create and use short-form videos to enhance your insurance business and achieve your marketing goals.