Help clients protect what matters most to them during Life Insurance Awareness Month

September is Life Insurance Awareness Month, so it’s a great time to talk with your clients about the many ways life insurance can help them protect the financial future of their loved ones.

Life Insurance Awareness Month Guide

Resources for financial professionals to help plan for clients’ future needs

Though getting the conversation started may seem challenging, talking about life insurance now can pay off. But what are the best practices for having this conversation with your clients? Our Life Insurance Awareness Month guide gives you the insights you need. From the basics of choosing the best life insurance product for their needs, to more advanced topics like small-business planning, the guide covers what you need to have client conversations this month and beyond. In the guide you’ll find these resources for you:

• Using Long-Term Care (LTC) strategically: Quick reference points to help clients understand planning now gives them more options later and how life insurance factors into a well-rounded plan.
• Overcoming common client objections: Review talking points that include basic life insurance education to overcome typical client concerns including, “I can’t afford life insurance” and “I have life insurance through work.”
• Benefits of insurance-based income solutions: Insights into the advantages of using insurance for income solutions.
• Nationwide’s Intelligent Underwriting process: Overview of Nationwide’s streamlined underwriting process that provides a seamless experience for you and your clients.
• Life insurance tools and calculators: Access to various tools and calculators to aid in financial planning.

Life insurance resources for clients

Determining the right insurance coverage is an important decision. Providing quality, easy-to-understand resources before, or following client conversations is a valuable way for you to build client relationships. In the guide you’ll find these resources to help clients understand life insurance:

• Overview of life insurance products: Detailed descriptions and comparison chart of various life insurance products and their applications.
• Choosing the right product: Guidance on selecting the appropriate life insurance product based on individual needs.
• Determining coverage amount: Information on the two common methods for how to calculate the right amount of life insurance coverage.
• Cost of life insurance: The costs may be less expensive than people think. Share insights into the factors that influence the cost including, the coverage, amount of time, health, age and behaviors.
• Uses of life insurance: An overview of the various uses of life insurance including paying for a child’s education, covering long-term care costs, and helping protect a mortgage.

We hope that you find this guide helpful as you continue to help clients prepare to protect their financial future.