Navigating insurance agency technology: A comprehensive guide

In this ongoing series, we delve into the world of technology for insurance agencies and provide crucial insights to help you stay ahead. In collaboration with Jason Walker from Agency Revolution and our team of experts within Nationwide, we have put together a series of resources providing best practices and strategies that will act as your guide in the complex world of agency technology.

Consider this series as your technology roadmap. Uncover a wealth of existing and emerging technology designed to optimize your marketing, sales, servicing, and renewal operations. Tech isn’t just a tool, it’s a partner in delivering exceptional experiences. Join us in this journey and unlock the full potential of technology in your insurance agency.

Master the art of a robust insurance agency technology strategy

You’re ready to enhance technology at your agency to create additional efficient experiences for your clients and staff. Where do you begin? Think of your tech strategy as a personalized roadmap to your goals. Whether you’re updating an existing plan or creating a new one, our resources provide a complete guide.

More ways to prepare for your route:

• Watch the webinar (1 hr.): Discover how to develop an innovative tech strategy, choose the right solutions, and ensure partner accountability.

• How to simplify technology decisions (2 min. read): Four questions to prioritize technology in your agency, focusing on achievable, short-term and bite-size changes that are tangible and possible.
• Controlling the conversation with providers (3 min. read): Use this script to vet technology providers.
• Mapping your agency’s processes (2 min. video): Walk through the four steps.
• Agency change management (2 min. video): Hear one agency president share his insights.
• Managing agent appointments (2 min. read): Understand the benefits to automating the process.

Leveraging technology for boosting marketing and sales efficiency

With your technology strategy set, it’s time to embark on the essential first step of enhancing efficiency via automation.

Turn-by-turn directions to use automation to scale your business:

• Technology for marketing & sales (1 hr. webinar): Learn how to eliminate repetitive tasks and provide solutions to enhance your marketing, prospecting, and sales efforts.
• How to measure agency technology (3 min. read): 4 key components for your measurement plan.
• Sales and innovation that increases efficiency (4 min. read): Start streamlining processes to enhance client experiences.
• Develop cross-sell and upsell campaigns using automation (3 min. read): 5 repeatable steps you can use.
• Building niche communications that drive loyalty (2 min. read): Leverage niche content campaigns across platforms to reduce manual tasks, enabling staff to focus on building relationships.
• Creating digital referral partnerships (3 min. read): Strategies to leverage your technologies, enabling referral partners to seamlessly send business your way.
• Maximizing referrals and word-of-mouth marketing (3 min. read): Innovative solutions to amplify and boost your efforts.

• 7 steps for insurance agents to cross-sell (3 min. read): Walk through a step-by-step guide on how you can use technology to successfully cross-sell.

• Strengthen client relationships with digital education strategies (2 min. read): Empower clients to make informed decisions through digital education.

Harnessing tech for improved client service in insurance

As an insurance professional, your strength lies in customer retention. Yet, the manual effort and time dedicated to informing and educating your clients can be time-consuming. Let technology help you stay on course and free up your valuable time for higher impact exchanges.

Stay on course by efficiently serving clients:

• Using technology to adapt and deliver on your clients changing service needs (1 hr. webinar): Explore tools and strategies that agencies can implement to enhance client interactions, improve service delivery and stay competitive in a rapidly changing market. Watch a preview:

• Technology for servicing customers (1 hr. webinar): Learn about technologies that provide a better approach to servicing your clients and reward you with time to invest in meaningful interactions.
• Quoting innovations that assist agency growth (2 min. read): A deep dive into quoting platforms to understand what efficiency gains are available for your agency.
• Agency management system capabilities for growth and retention (3 min. read): Understand which AMS capabilities are rising to the top for you to integrate into your agency today.
• Reducing client inquiries with the help of technology (3 min. read): Strategies to optimize your operations, save time and resources and ultimately retain your valued clients.
• Opportunities for automation along the client journey (4 min. read): 6 play-by-play approaches to integrate technology into your day-to-day activities.
• Elevate the client experience (7 min. video): Explore the 3 core features that underly effective client technology and empower a consistent, connected experience.
• Building client loyalty digitally (6 min. video): Solutions you use to empower the client experience and maximize your opportunity to drive a loyal base.
• Proactive client communication strategies (6 min. video): A how-to in facilitating proactive client communications.
• Increasing retention through exceptional claims management (3 min. read): Deliver a claims experience that fosters loyalty and retention.
• Navigating technology: Client feedback and satisfaction surveys (3 min. read) : How to use surveys to understand if your clients appreciate the technology you use to interact with them, why it is important and when you should ask for their feedback.

Data and analytics to strengthen your agency technology strategy

Along your technology journey, you have the opportunity to reroute using data and analytics to inform your decisions and optimize your strategy.

Update your route using these resources:

• Using data and analytics to make informed decisions for your business (1 hr. webinar): Learn how utilizing data not only guides decision-making processes, but also enriches customer experiences. Watch a preview of the webinar:

• Using data to empower the independent agency (3 min.): 5 key questions to define why and how you want to use data to empower your agency.
• Data that drives action (3 min.): Learn how to use data to predict and prescribe to your clients.

• Emerging data opportunities for tech-enabled insurance agencies (2 min.): Learn how data can significantly enhance marketing, sales, servicing and renewal processes.
• Using data for retention (8 min. video): Learn how to use data effectively as early as the prospecting phase.

Innovative technology decisions for insurance renewals

You have successfully marketed, sold and serviced your clients, and now it’s time for a return trip. Streamline your insurance renewal process with automation. Discover the tools and technology to help insurance agents save time and maintain a strong book of business.

Planning your return trip using data and analytics:

• Technology for renewal (1 hr. webinar): Solutions that help speed up renewal processes using automation.
• Renewal capabilities that enable automated checks and balances (3 min. read): Uncover the rising capabilities that assist you with the intricacies of renewal.