Video: Harness the power of video to market your agency

Did you know that videos have persuaded 84% of consumers to buy a product or service? Today, producing professional-quality videos is affordable and easier than ever. In fact, insurance agencies can record and edit compelling videos on smart phones, distributing them to their core audience via social media at the click of a button. What’s more, there are a wide variety of readily available tools that agencies can use to create engaging videos to share with their clients.

Despite the accessibility of video production and distribution, it’s easy to overlook the basics during the creative process. As an agency, it’s important to keep your videos simple and engaging, and include a call to action at the end that encourages viewers to do what you want them to do—contact you for more information.

To educate yourself on common video creation best practices and learn ways to use videos as part of a larger agency marketing strategy, check out the video above. Specifically, this video highlights the importance of taking the following steps:

1. Begin with a plan. Determine why the video is important to your agency and outline your goals. Consider where the video will be shared and have clear metrics to track success.
2. Be clear about who needs to hear the story (i.e., understand your audience). Identify your primary audience for the video. Consider listing key characteristics of the audience and ways you can help them with any existing challenges.
3. Write a story. Strong videos have a clear beginning, middle and end. During this step of the video creation process, outline your story and ensure you’re grabbing the audience’s attention. Additionally, your video should provide value and have a clear call to action.
4. Evaluate your resources. Before executing your video, you will need to determine the recording plan, including the technology you’ll need to create the finished product. Depending on where the video will be shared, it’s a good idea to evaluate whether you will need to record the video vertically or horizontally, depending on the platform you’re planning to post to.