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You know September is Life Insurance Awareness Month, but are your clients aware?

September 1, 2021

Another September has arrived, and it is Life Insurance Awareness Month. This year the opportunity is ripe. According to LIMRA, 36% of consumers say they plan to buy life insurance within the next 12 months1. Sure, that sounds great, however, many agents often ask my team for best practices when it comes to having quality life insurance discussions with their clients.

Many consumers are aware that life insurance can provide their families with a death benefit if the unexpected should happen. But they may not know that it can also be used to meet a number of future planning needs for both themselves and their families. Therefore, your clients likely lean on you for advice regarding life insurance, asking questions such as:

  • Who should have life insurance and why?
  •  How much life insurance do I need?
  • What kind of life insurance is best for me?

Nationwide is always here to support you when these questions arise. Today and every day, we are dedicated to providing tools and resources that can help Americans plan for the future.

This year, we created an easy to use Life Insurance Awareness Month resource guide for use by both you and your clients. From the basics, such as how to help clients choose the best life insurance product for their individual needs, to advanced topics, such as small-business planning, resources included within the guide cover a wide range of subjects to address what matters most. We hope you and your clients find this guide helpful as you continue to protect people, businesses, and futures with extraordinary care.


All protections and guarantees are subject to the claims-paying ability of the issuing insurance company.
Be sure to choose a product that meets long-term life insurance needs, especially if personal situations change — for example, marriage, birth of a child or job promotion. Weigh the costs of the policy and understand that life insurance has fees and charges that vary with sex, health, age and tobacco use. Riders that customize a policy to fit individual needs usually carry an additional charge.

Products are issued by Nationwide Life Insurance Company or Nationwide Life and Annuity Insurance Company, Columbus, Ohio.

Nationwide, Nationwide Financial Network, Nationwide is on your side, the Nationwide N and Eagle and On Your Side are service marks of Nationwide Mutual Insurance Company. © 2021 Nationwide
NFM-20128AO.1 (09/21)


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    2021 Insurance Barometer Study, LIMRA Secure Retirement Institute.