Turn policy reviews into strategic conversations: Useful tips and tools for insurance agents

In today’s fragmented insurance landscape, even the most financially savvy customers may struggle to keep track of all their policies. Staying ahead of your clients’ needs has never been more important. Regularly reviewing policies isn’t just a good habit—it’s a key step in building strong, lasting relationships. By re-evaluating their coverage, you can ensure their policies match their current needs and life changes along with identifying gaps, addressing overlaps, and even uncover ways to save money. Plus, it shows your clients that you’re not just their insurance agent—you’re their trusted partner, committed to looking out for their future.

Worried about time? With best practices and Nationwide’s new Coverages Consolidator tool, the process is simple and turns policy reviews into personalized discussions.

Policy review best practices

• Use automation: Your agency management systems, CRMs, marketing automation tools and simple email reminders set you up for working on renewals.
• Personalize: Using marketing automation software and relevant client data (name, purchase history, lifestyle changes).
• Easy document sharing: Use a centralized storage sharing tool to collaborate on documents and securely share the latest policy details, ensuring your clients always have access to the most up-to-date and relevant information. Just remember, whatever tool you choose should be safe, secure, and meet any legal or regulatory requirements.
• Use Nationwide’s new Coverages Consolidator — an intuitive digital tool that helps clients visualize their existing coverages, identify possible gaps and overlaps and easily share the comprehensive report with their agent. This tool helps you start smarter conversations with your clients, uncover new opportunities and deliver more value with less back-and-forth.

What is Coverages Consolidator?

Nationwide’s Coverages Consolidator is a first-of-its-kind digital tool that gives personal lines clients a unified view of their current protection portfolio, across insurance companies, providers and product types. In just a few minutes, users can input coverage details for home, auto, valuables, ID theft, service lines, smart devices and more. They can even add a second user to reflect shared household protection.

The result is a shareable PDF report that outlines their existing policies, highlights overlaps or missing coverages and offers clear explanations for each type of protection.

While simple, this tool offers a powerful opportunity: It sets the stage for more informed, efficient and strategic agent–client conversations and decision-making.

How to use Coverages Consolidator with your clients

Agents can start using this tool in their client relationships immediately. Whether preparing for a renewal conversation or meeting with a prospective customer, Coverages Consolidator can help you confidently start these conversations. Here’s how:

1. Send it ahead of time. Share the link with your clients before your meeting so they can fill it out at their convenience. This sets the agenda for a more productive conversation.
2. Use it in real time. During your meeting, walk through the tool together to confirm existing coverages and identify possible gaps or overlaps on the spot.
3. Follow up with insights. Once you receive the client’s PDF report, use it as a springboard to offer personalized recommendations, explore bundling options, or suggest new coverages based on their needs.

Who is Coverages Consolidator built for?

Many of your clients probably have coverages spread across multiple companies — home insurance with one provider, ID theft protection through a mobile carrier or service line coverage from a utility. This fragmentation can lead to uncertainty about what’s truly covered and missed opportunities to predict and prevent potential risks.

Coverages Consolidator was built to address this head-on. It helps clients bring all their protection details into one clear view so they can not only spot gaps and overlaps but also take proactive steps to reduce their risk before a loss occurs.

Two high-opportunity life stages showcase just how valuable this tool can be:

• Resizing empty nesters: These clients are entering a new season in life: rightsizing, retiring, or setting off on their next adventure. They’re traveling more, picking up new hobbies, spending more time with friends and family, and thinking more seriously about what they’ll leave behind. Yet many still have insurance policies spread across multiple providers. They’re wanting to compile everything into one place for peace of mind and to pass along to loved ones if needed. The Coverages Consolidator can help them create that complete, organized picture so they can be confident their protection aligns with their lifestyle and plans.
• Renting and thriving couples: Whether they’ve just moved in together or have been sharing life (and bills) for years, this segment represents many “firsts” such as merging finances, combining policies, and saving for their future home. Some are just starting out, while others are building toward long-term goals. Along the way, they may have duplicate or overlapping renters, auto, or liability coverages without even realizing it. The Coverages Consolidator lets you help them deepen their protection experience by showing the full picture of what they have and identifying ways to predict and prevent future losses with streamlined coverage.

What does Coverages Consolidator offer policyholders?

Your clients want to feel empowered — confident in their choices, informed about their coverages, and in control of their financial protection. Coverages Consolidator helps you deliver on that promise by offering clarity, convenience, and control, without requiring a single product switch:

• Clarity: The tool simplifies policies into easy-to-understand terms, helping clients recognize what they have, what they’re missing and where they may be doubling up.
• Convenience: Whether they’re preparing for a policy review or trying to get organized for a major life change, the report consolidates all their information across companies in one place.
• Control: With a clear view of their coverages, clients are better equipped to make informed decisions about their protection portfolio— with your help.

BONUS: By identifying opportunities to combine policies under one roof, clients may qualify for multipolicy discounts while also eliminating redundant coverage and adding new protections to more fully safeguard their assets.

A small step that builds bigger relationships

Great client relationships are built on trust, transparency and proactive guidance. Coverages Consolidator helps you deliver all three. It turns routine annual policy reviews into strategic planning sessions. You can show your clients that you’re thinking about their full protection picture, not just their next renewal.

Try it with a client today. It’s a small step that could lead to deeper conversations, stronger loyalty, and smarter coverage decisions.