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Tips to build a diverse and inclusive workforce to help you win in the marketplace

April 21, 2021

Recruiting diverse talent for your agency is important

Recruiting talent has been a challenge for independent agents for many years. According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2044*. As agencies compete for talent, attracting diverse candidates to a career in insurance shouldn’t be overlooked. A team of diverse employees can help foster innovation and create a competitive edge for your agency.

Tell a compelling story with your agency’s website

Before you begin recruiting, think about the story you must tell and share the aspects that would make a jobseeker want to work at your agency, and make sure to talk about your commitment to your community. Being part of the community is important to diverse candidates and can be a gateway to identifying your next hire.

Identify the talent gaps within your agency

Just like creating a proposal for a client, establish the minimum job qualifications and elaborate on a few key points in an inclusive job description that invites candidates to apply.

Use your network and cast a wide net

Insurance is a relationship business and it extends beyond sales. Your network is a great place to begin your search for the right talent. Consider reaching out to partner organizations, historically black colleges and universities (HBCUs), resource groups at local colleges, posting the opportunity on diverse job boards, and on your social channels.

Assemble a diverse interview panel

When interviewing candidates, it’s important to have employees from a variety of background participate in the interview process. This can help avoid hiring based on shared biases.

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