Agriculture

Commercial agribusiness, farm and ranch insights to help you protect what’s next for your agency and your customers. Get specialized coverage on economic trends, insurance coverages, community building and innovative technology to help you grow.

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Agriculture

2025 global agribusiness trends

The agribusiness sector faces a multitude of challenges that could impact its performance. These challenges include increasing weather risk, volatile prices for agricultural products and high input costs.

Agriculture

Prep for the worst: Tips to help farm clients stay ahead of natural hazard risk

September 10, 2025

A severe storm inflicting major damage to farm property is not just a stroke of bad luck. It’s the result of hazard risk and gaps in preparation coming together at exactly the wrong moment. But you can help your farm clients better weather these storms, literally and figuratively.

Agriculture

Strategies to help farmers thrive amid rising costs and volatile markets

August 5, 2025

Today’s farm economy is marked by uncertainty. While volatility remains a challenge, one constant persists—rising crop and livestock input costs continue to strain farmers’ and ranchers’ bottom lines.

Agriculture

A coverage guide for agents: Protecting small farmers and ranchers

July 30, 2025

Small farmers and ranchers face challenges such as unpredictable weather and fluctuating market prices, which can have unique implications that can threaten their livelihood. For insurance agents, understanding these challenges and providing tailored solutions is crucial to building trust and offering meaningful support.

Agriculture

Prospecting tips to help agents to reach small farmers and ranchers

July 30, 2025

Small farmers & ranchers form the backbone of America’s agricultural industry, and establishing connections with them requires sincerity and personalization. They’re not just looking for a policy; they’re looking for a partner who understands their challenges and takes the time to align solutions with their goals. Here are some effective prospecting tips to engage with this community and build meaningful relationships.

Agriculture

Understanding small farmers and ranchers

July 30, 2025

Many small-farm and -ranch owners underestimate their risks, thinking standard homeowners insurance policies are sufficient for their operations. Independent insurance agents have a critical role in bridging this gap by offering tailored solutions.

Agriculture

The future of insurance: Embracing tech without losing the human touch

June 12, 2025

Farm insurance is fundamentally a people-focused industry, built on trust, strong relationships and deep local expertise. The most successful agencies of the future will be those that not only recognize this reality but also embrace technology in a way that enhances, rather than undermines, the unique qualities that define an exceptional farm insurance agent.