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Distracted Driving Feedback Now on the SmartRide App

OCT. 20, 2020

Distracted driving is dangerous, and cell phone use while driving is a major factor. Phone distractions decrease awareness on the road, leading to more car crashes.

Many people think they are good multitaskers, but that’s actually a myth, especially when it comes to cell phone use while driving. Drivers who text when behind the wheel, are twenty-three times more likely to have an automobile crash. Even when talking hands-free, drivers can miss seeing up to half of what’s around them because they are engaged in a cell phone conversation. Consider these facts:

  • By 2025, 4,000 people per year will die from smartphone distraction-related crashes. By that time, half a million crashes will be associated directly with smartphone distraction
  • According to crashes from claims data, 19% of crashes were attributable to phone-based distraction. Reducing active distraction will have a significant impact on losses and could help to save lives.
  • While the pandemic has caused vehicle miles driven to decrease in 2020, it has only increased society’s reliance on technology. The National Safety Council announced that motor vehicle deaths were up 20% in the first 6 months of the year. This is important to note as technology will only play a larger role for the foreseeable future

Help your customers stay safe with Phone Distraction feedback

Phone distraction feedback is now available on the SmartRide® app.

We previewed this new feature with consumers and found that they actually welcome and expect the inclusion of phone distraction feedback. They felt that it provided meaningful information to help them solve a real problem. – at absolutely no impact to their discount.

Nationwide is committed to help eliminate phone distractions. Adding this feature on the SmartRide® app demonstrates our pledge to this important mission to help keep the roads safe.  

Nationwide is a protection company first and foremost. Since our beginning in 1926, we’ve provided innovative products and programs that offer both security and value to our clients.

Let your customers know that this feedback will not impact their discount – we provide this feedback only to help customers stay safe. Try it yourself to check out what a cool experience it provides customers!

Spread the word about new SmartRide app features on social media

Inform your clients about the phone distraction feedback and SmartRide®. Get access to a full content library including SmartRide and distracted driving social media posts through Nationwide’s Agent Social Media Program, powered by Hearsay Social. If you don’t have access, contact the Nationwide Social Selling team at social@nationwide.com (search tags SmartRide, distraction).