Tiffany Grinstead serves as vice president of agency marketing for Nationwide Property Casualty. She is responsible for agency distribution marketing strategy and execution for personal lines and commercial lines insurance. Her team focuses on building B2B marketing capabilities to better reach independent agencies with Nationwide solutions, as well as a suite of marketing benefits to help agents grow their businesses. She also leads marketing for Nationwide National Partners.
She previously served as vice president of marketing for Nationwide Financial, Individual Products and Solutions (IPS), Nationwide Financial Network and Nationwide Business Solutions Group. Prior to this role, Ms. Grinstead served as vice president for Nationwide Investment Management Group marketing. She was also previously associate vice president for Nationwide Financial Network and Nationwide Financial Life Insurance marketing, associate vice president of private sector retirement plans marketing for Nationwide Financial and led Organizational Communications for Nationwide.
Ms. Grinstead has more than 20 years of experience in marketing, brand, distribution strategy, communications, leadership and solutions development.
Ms. Grinstead is a Registered Corporate Coach and a graduate of The Ohio State University. She was recognized by Columbus Business First Magazine as a Top 40 Under 40, was finalist for a 2016 CMO Club Award and was commended by the international group Women in Marketing in 2018 in the Best Leader in Marketing- Brand category. Her team’s work around The Future of Agency Activation won a 2020 Gold Stevie Award. She’s spoken to independent agents, financial advisors, brokerage general agents and third-party administrators across the country about building strong marketing plans to drive business and published articles in The Public Relations Society of America’s national journal Tactics.
She is passionate about public education and programs to reduce the impact of poverty. Ms. Grinstead is an active volunteer with Columbus City Schools. She also belongs to the Central Ohio United Way Marketing Committee and is a board member for I Know I Can, a college access non-profit. She currently resides in the city of Columbus with her husband and children.