Mark Berven and Roy Wright talk building resilience at IBHS

Behind every resilient community is a strong foundation — and that begins with building codes. Yet many homeowners assume their property is already built to the highest standards, not realizing that codes often vary widely or may not be enforced at all. That’s why the work of the Insurance Institute for Business & Home Safety (IBHS) is so critical.

During his visit to the IBHS Research Center, Mark Berven, President and COO of Nationwide Property & Casualty, sat down with Roy Wright, President and CEO of IBHS, to discuss why codes matter, how science shapes practical solutions, and the role the insurance industry plays in building stronger communities.

Research grounded in science and common sense

Mark and Roy reflect on the detailed testing happening at IBHS — from siding to shingles — and why it matters for real families. While cutting-edge science drives the research, Roy notes that practical, common-sense solutions are key to making resilience affordable and achievable.

Watch how IBHS blends science and practicality to strengthen structures.

Building codes: the foundation for resilience

Many homeowners believe their house was built to modern codes — but that’s often not the case. Only 35% of U.S. communities enforce building codes, leaving two-thirds without consistent standards. Roy compares codes to auto safety features like airbags: protections built in, even if consumers don’t understand the mechanics. Without codes, families may face hidden risks.

Learn why stronger codes are the key to safer communities.

Raising the bar on protection

Roy emphasizes that building codes shouldn’t be optional. While extreme storms like EF4 tornadoes can overwhelm even strong structures, codes make a measurable difference in more common storms by keeping roofs intact and water out. IBHS’s mission is to turn science into practical guidance — and to ensure the industry advocates for widespread adoption.

Explore the role of building codes in reducing storm damage.

Supporting clients and resilient communities

Agents are uniquely positioned to translate IBHS’s research into action. By connecting clients to the benefits of stronger codes and advocating locally, agents can drive meaningful change.

Here are three ways to make an impact:

• Educate clients about the value of IBHS FORTIFIED Standards 
• Highlight simple steps, like roof inspections, that strengthen resilience
• Advocate for stronger codes by engaging with local elected officials

By pairing education with advocacy, agents can help reduce risk, protect clients, and reinforce their role as trusted advisors when severe weather strikes.